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Home About Us The Digital Line (TDL)

A commercial research, information, and technological innovation consulting firm, The Digital Line (TDL) has a specific interest in venues, hospitality, retail, education, and healthcare. TDL offers a full range of professional services to help companies in various industries create their plans for upcoming technological endeavours and support the deployment of critical projects in a more creative and cost-effective manner.

TDL also collaborates with cutting-edge businesses, products, and institutions, placing it at the forefront of the latest wave of technological advancements and because of its intelligent integration of private, public, and academic entities, can push the limits of disruptive digital technologies.

TDL is Data Protection Impact Assessment (DPIA) & NHS Trust Approved.

The Digital Line (TDL)  The Digital Line (TDL)

Meet the Team

George Vaughan CEO

George Vaughan has been one of the leading innovators of technology in venues over the last 20 years. During this time, he has been responsible for initiating many high-profile projects, including the introduction of contactless technology at Twickenham Stadium – home to England Rugby – ahead of the 2015 Rugby World Cup (RWC15), helping to make it the biggest open-loop card payment acceptance venue anywhere in the world at that time.

George’s projects helped Twickenham win seven major industry awards between 2015 and 2018, and he continues to encourage innovation within the sector, speaking at events globally and regularly contributing to tech magazines and forums.

In 2018, George became Head of Technology at Ascot Racecourse, one of the world’s most prestigious racing venues and the home of Royal Ascot. Over the last 4 ½ years he has overseen the introduction of a new multi-million-pound audio upgrade at the venue with Bose, a 4K TV upgrade with Samsung, a full overhaul of the POS system with Kappture, as well as NFC ticketing through a unique partnership with Apple, Google, Skidata, and Pronto.

In addition, he introduced augmented reality solutions with Looking Glass, a smart people movement pilot through Utterberry, the largest ever portrait LED screen installation in a venue with Samsung and most recently, in conjunction with Amazon and Audico, launched a global first initiative for racing with voice-activated hospitality through Alexa.

At the end of December, George stepped down from his post at Ascot to undertake a wider range of technology projects for 2023. As the co-founder of the innovation brand The Digital Line (TDL), he has been involved with a broad scope of technology initiatives focused on people’s behaviour and operational efficiencies across multiple sectors, including health, education, entertainment, and travel.

Andrew Coney Commercial Director

Andy Coney is a visionary and expert in payments, digital technology, wireless, artificial intelligence, and customer engagement, trusted by top organisations in the sports, hospitality, finance, and technology sectors both in the UK and abroad. He has over 20 years of experience in the cutting-edge technology space and a passion for influencing the future. His drive in business is based on strong partnerships with ground-breaking technology companies, a profound understanding of the commercial technology field, and a commitment to delivering exceptional customer experiences. Andy is endorsed by some of the largest companies in the technology, communications, major events, and sports fields for his innovative approaches to frequently challenging issues. He assists businesses in converting their outdated processes into cutting-edge, long-lasting solutions that keep up with today’s constantly connected world.

Andrew Ramshaw Operations Director

Andrew Ramshore has over 20 years of experience in the cutting-edge technology space and a passion for influencing the future. His drive in business is based on strong partnerships with ground-breaking technology companies, a profound understanding of the commercial technology field, and a commitment to delivering exceptional customer experiences. I am endorsed by some of the largest companies in the technology, communications, major events, and sports fields for my innovative approaches to frequently challenging issues. He has assisted businesses in converting their outdated processes into cutting-edge, long-lasting solutions that keep up with today’s constantly connected world.