The Face of Age Verification Technology – Mondo Stadia Issue 41.
Facial recognition is a technology on the rise across a number of sectors.
From retail to travel and ticketing to hospitality, it’s fast becoming a credible alternative to more traditional forms of engagement and entry.
Over the past decade, sports venues around the world have increasingly begun to embrace facial recognition and facial analysis technologies as part of a broader push toward smarter, frictionless fan experiences. From streamlining stadium entry to personalising services inside the arena, facial technology is fast becoming a key enabler of operational efficiency, security and customer engagement.
Beyond entry and access control, facial technology is starting to impact retail and hospitality operations within stadiums. Facial age estimation, in particular, is emerging as a valuable tool – allowing fans to purchase age-restricted products like alcohol from self-service kiosks, mobile apps, or vending units without slowing down service or requiring staff intervention.
As stadiums continue to evolve into connected, data-driven environments, the role of facial analysis and age estimation technology is likely to expand – shaping everything from customer journeys to safety protocols and redefining how fans interact with the venue at every touchpoint.
The Future of Stadium Experience
Stadiums and arenas are rapidly morphing into digitally enabled destinations.
Future legislation, shifting fan behaviour and evolving customer demands all require a new and innovative approach to meet these changes. AI will have a say in how things pan out and technologies like Fujitsu’s Digital Age Assurance offer a scalable, future-ready solution for stadium operators and looks to set a new standard in customer experience and operational excellence. It could be the next big game changer to enter the market.
Read the complete article from George Vaughan at Mondo Stadia here.
Tags: Age Verification, Hospitality, Technology
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